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WhatsApp Channel: What’s behind the new channel fe

 
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Dołączył: 03 Lut 2025
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PostWysłany: Pon Lut 03, 2025 06:45    Temat postu: WhatsApp Channel: What’s behind the new channel fe Odpowiedz z cytatem

What is a WhatsApp channel? WhatsApp channels are public channels that are comparable to a social media profile on other platforms like Instagram. Users can subscribe to channels to stay up to date with brands, people or specific topics.

The feature is comparable to the channel function of the Telegram Messenger and could become an exciting marketing tool for companies, influencers or other organizations and public figures in the future.

WhatsApp itself describes the feature as “a separate, optional, one-way, general communication-focused service within WhatsApp that allows people to follow information from people and organizations they care about.”

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What are channels on WhatsApp?
In autumn 2023, WhatsApp introduced a new feature called Channels: Companies can now create channels that users can subscribe to. Unlike WhatsApp newsletters via the API or WhatsApp broadcasts, channels are not based on a list of existing contacts, but are comparable to social media profiles that users can follow.

WhatsApp channels - from the recipient's perspective.png

This also means that companies cannot send direct messages to their followers via the channels to start a personal conversation, but can mainly share updates. Users can react to messages like in a classic WhatsApp chat, but cannot reply. The channels are therefore a very linear communication channel, but unlike a WhatsApp newsletter, they do not require a double opt-in.

According to WhatsApp, the goal is to introduce a broadcast feature that prioritizes privacy. The personal data of administrators and subscribers should be safe, secure and not publicly accessible.

This gives channels a big advantage over WhatsApp groups. Since followers are only USA WhatsApp Number Database visible to administrators and not to all members like in a group, channels are also GDPR compliant and can be used by companies in the EU.

How do WhatsApp channels work?
On September 13, 2023, it was announced that WhatsApp is introducing channels in more than 150 other countries, including Germany. Previously, the function was tested exclusively in Singapore and Colombia. So far, the feature has been well received, especially by large brands. The largest channel after WhatsApp is operated by the football club Real Madrid with 47 million followers (as of March 2024). For comparison: 154 million users follow the club on Instagram. The largest German channel belongs to Borussia Dortmund with 2.8 million subscribers.

Note
WhatsApp channels can currently only be created by WhatsApp business accounts. Channels cannot currently be created and used via the WhatsApp API. It is not yet known whether the function will also be available for the API in the future.

How can users subscribe to WhatsApp channels?
Channels are not displayed in the conversation overview, but in the "News" tab (formerly "Status"), where users can also see the status of their contacts. The disadvantage is that users have to actively switch to the updates view in order to read the messages posted in a channel.

Part of the function is a channel list that WhatsApp users can use to search for specific channels. This list is automatically filtered and is based on the country code of the phone number and the user's language selection. The selection can be expanded or restricted using filter functions.
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